I have been tardy reviewing connection requests on LinkedIn. I had 182 requests to review. Stats after my review.

  • I rejected 178 of them
  • Accepted two as they directly spoke to a problem I face
  • The remaining two because they were doing something interesting in an area of comment interest

The 178 I rejected had the following text in the body of their message

  1. I’d like to add you to my network
  2. Looks like you are doing cool things. I’d like to add you to my network.
  3. LinkedIn has recommended I connect with you twice. I’d like to add you to my network.
  4. You get the drift.

Prospecting is hard, don’t make it harder on yourself and waste time by blindly sending connection requests. It just sets your performance back when compared to your high achieving peers, will eventually demotivate you as you will have more rejections than acceptances, and lastly create a bad impression about your company. Which customer wants to work with companies that have terrible sales people? Zero.

The first time you connect with a prospect is a Performance Event. 3 very simple tips in order of priority that will improve your odds as a percentage of converting prospects in to qualified leads.

  1. Is the prospect company in your target segment? – If not, avoid.
  2. Is the contact in the prospect company your ideal customer? – Spend time reading the contact’s profile. We are a start-up with three employees, I don’t need an enterprise automation tool. 10 of the 182 requests were selling automation tools. Nor do I need, a marketing firm to generate $100 million dollars worth of leads, assuming that is even possible.
  3. What can I offer the contact? – Don’t be disheartened, if you can’t meet the two checks above assess if you can add value to the contact personally, preferably in an area of interest to them. You can also, offer to connect them with contacts who may help the prospect, if there is nothing you can directly offer.