My top 3 tips for sales professionals.

Sales about creating surpluses for three key stakeholders of every business; Customers, Employees, and Shareholders.

More often that not, every decision (on its own) will be tilted towards one or more of the stakeholders, explain the ‘why’ when a decision is made. Having said that, in the long run, ensure that there is balance across the three. If one of the stakeholders are consistently rewarded, the company will struggle to grow and thrive.

  1. Never negotiate from a position of weakness, you will always end up losing. It is better to not negotiate, as that in itself will create bargaining power, than to negotiate from a position of weakness.
  2. Never offer anything free. [Free as in free beer]
  3. Your individual brand is as important (if not more) as the brand of organization you represent. If there is ever a conflict that cannot be resolved, quit.